At Indi IT Solutions we encompass every marketing efforts that is used in businesses to leverage them in digital channels such as the search engines, social media, email and other websites. It is done to connect with current prospective customers ensuring business growth. This defines our unique digital marketing tactics. We have a spectrum of tactics under our umbrella of “digital marketing” evolving as “DIGITAL CHAMPIONS” in this global niche
What To Do with SEO?
At Indi IT Solutions, we are in charge of driving brand awareness and lead generation through all the digital channels, both free and paid, that are at a company’s disposal. We focus on different key performance indicator for every channel so that we can properly measure the company’s performance across each one.
Here are some of essential questions when you consider hiring us as your prospective digital marketers:
- How will you improve my search engine rankings?
- How do you make our website mobile responsive?
- How will you get me active on Google Business Listings?
- How will you optimize my website speed?
- How will you help me with your “On-Page SEO?
- Does Google AdWords really mean an immediate traffic?
- How do I know what content you have put up for us?
- What social media network is best for my company?
- How will you help me get more people pay attention to my social media posts?
- Do I need a YouTube Channel and how do you help YouTube fit in digital marketing?
- What is the difference between organic rankings and AdWords?
- How will you help me to generate leads for my business?
- How will you help me with conversion optimization?
- When do I need to consider reputation management services?
- How can I keep track of the progress Indi IT Solution makes with my campaign?
Verification (google My Business Verification)
Rating and Reviews
Creating Local Buzz
Indepth overview of your business on google
Minification & Rendoring
Page size reduction
Page Load Time Reduction
Website Error Removal
Meta Tag Creation
Ideal Keyword Research
Not guaranteed in every case
High volume keywords
FB & Instagram ads as an alternative
Previous projects analysis
Weekly reports for the tasks execute
Old content samples
Content will be sent everytime for approval
Knowledge of content optimization
Implementing a definitive approach
Emphasis on your requirements
Category depends on platform
Past platform success stories
Increasing the reach
Niche relevant promotion
Diversion of Youtube traffic to Website & Vice Versa
Cross platform Promotion
Establishing your product as a Brand
Adwords are paid
Organic rankings are free
Adwords show instant results
Organic rankings take time
Reaching to the right audience
By promoting your main USP
Establishing you as a Brand
Implementing CRO & performing A/B testing
Analyze competitor pages
Check Audience Behaiour
Perform A/B testing to utilzie the best pages
Negative links rank on your name
When you have negative reviews for your company
Need to show Positive side of your Business
Competitors are trying to dig your reputation
Check live Screenshots of the work being performed
We send regular reports
Check performance on Paid Tools to track progress
Get updates on demand
Why is Digital Marketing required?
For any business in any industry, Digital Marketing can be implemented. Digital marketing involves building out buyer personas identifying the needs of your audience and creating valuable content online regardless of what your company sells.
At Indi IT SOlutions we allow marketers see accurate results in real time through digital marketing. We help you measure the ROI of pretty much any aspect of your marketing efforts.
The following are the reasons why you need to implement Digital Marketing to your business:
- 1Leveling up in the online playing field with our digital marketing.
- 2Cost-effectiveness compared to traditional marketing.
- 3We deliver conversions
- 4Help you generate better business revenues
- 5It facilitates interaction with targeted audience
- 6We cater to mobile consumers
- 7We help you build your brand reputation.
- 8We help you provide better ROI with digital marketing for your investments made for marketing.
- 9It helps you to earn people’s trust
- 10It entices people to take favorable action leading to conversion to leads or sales
- 11We help you get prepared for the Internet of Things
- 12Through digital marketing we help you ensure your business survival online.
Tools and Reporting
At Indi IT Solutions we keep up to the recent trends to generate more traffic to your business through every medium available. We implement recent digital marketing practices to stand as digital champions. Over the sweeping changes to SEO, social media has played a huge role. SEO web tools and platforms are growing in their numbers and quality in addition to social media.
We ensure to distinguish between a platform which offers an integrated solution to our clients and a tool which is designed for a single task or aspect of your site marketing.
Social media, content marketing, and traditional SEO strategies are the 3 major players in this method. Tio drive business to those with excellent content, using all three techniques guarantees that the important information will get ranked quickly.
The following the 5 tools we implement to our digital marketing stactics:
Ahrefs: SEO Keyword Tool
SEMRush: Marketing SEO Tools
KWFinder: SEO Keyword Tool
Moz: SEO Software
How Does SEO Work?
Search Engine Optimization (SEO)
Sites that are user friendly, search engines rewards them leading to their high usability. Google demonstrate user engagement favoring sites that are not only rich in keywords. When a visitor stay on your site longer, your SEO ranking improves.
The following are the ways in which we use our SEO services to improve your rankings:
- Using high quality relevant content
- Improving your page load speed
- Optimizing images
- Including good header tags
- Creating outbound links
- Using different multimedia
- Identifying broken links
- Improving readability
- Improving layout and formatting
- Creating an unique Contact Us Page
- Improve site architecture and navigation
- Mobile optimization
- Social media sharing
Search Engine Marketing (SEM)
Through SEM we practice marketing a business through paid advertisements that appear on search engine results page. Here our advertisers bid on keywords that users of services such as Google and Bing might enter when looking for certain products or services giving the advertiser the opportunity for their ads to appear alongside results for those search queries.
These adds also known as Pay-Per-Click come in their variety of formats. These adds allow consumers to see the important information at-a-glance such as the price and the reviews.
Our advertisers helps to put your ads in front of the motivated customers who are ready to buy at the precise moment when they are ready to make a purchase.
So, how do we help you?
- We create instant brand awareness in Search Engines
- We help generate revenues quickly
- We reach people in the right place & time
- We help reinforce Name Recognition
- We help you reach your prime target
- We give you a competitive advantage
- It is less expensive compared to traditional advertising
Website Strategy for Digital Marketing
At Indi IT Solutions we help to create a strong website strategy to lay a foundation for your brand. For establishing strong digital marketing strategies we help businesses to have a strong website. The following are the ways in which we help you build a website strategy:
- We help you to define what your target customer looks like
- We establish your top 3-4 goals categorizing them on priority basis
- We help determine your branding strategy
- We create a sitemap with your goals in mind
- We research keywords that are there in your industry that customers search for
- We write copy that gives you great on-page seo
- We build a professional looking and functioning website on all devices
- We create web pages as landing pages
- We create analytical strategy
- We perform best site speed test
Integrated Online Marketing Strategies
We strive to amplify your marketing with integrated online marketing strategies to help create your brand recognition. An integrated marketing strategy gives you more reach and help you convey your message in a more effective way through multiple channels. We help you leverage your business creating a cutting edge of technology/innovation so that you do not feel to be lagging behind.
So, how do we help you here?
- We have an in-depth understanding of how marketing fits within the organization.
- We identify the problem statement and the meaningful goals the marketing teams can impact
- We develop a methodology for identifying appropriate marketing channels/activities to invest in.
- We develop core business objectives for the specific channels you would invest in
- For all the marketing activities we put together a brief and an efficient/integrated workflow process.
- We report and reassess results expanding or reallocating resources as needed.
Pay Per Click Advertising
To look into how we help you with Pay-Per-Click advertising it is important that you understand this type of advertising and how it can fit to your overall successful marketing strategy. This is a form of advertising in which you set a budget for your ads on a given platform such as Google or Facebook.
In your business’s broader online marketing campaign PPC can play the most vital role. To directly address your competitors, break into new geographic markets it can be useful for specialized, time-sensitive campaigns.
How do we help you through PPC? We involve a variety of platforms and mediums to advertise PPC in a broad category. We employ them to Google Ads and Social Media Advertisements.
- Google PPC Ads
- Search Ads
- Local Search Ads
- Display Network
- Pre-Roll Ads
- Remarketing and retargeting
- Social PPC Ads
- Facebook & Instagram Ads
- LinkedIn Ads
How do you get the most rewards through PPC?
- We create goals for your PPC campaigns
- We establish an easy-to-use campaign structure
- We ditch the default settings
- We understand the factors of your success
Social Media Management
To help you develop a relationship with us the brand should be able to utilize social channels. We help your brand to become engaging through postings and sharing constantly. The following are ways in which we help you with your social media management.
It is immense when it comes to the business potential of social networks. To drive objectives across the marketing funnel from raising brand awareness to increase store visits, brands can leverage social media platforms to successfully drive their objectives.
- We focus on quality
- To find the perfect quantity we analyze data
- We create engaging posts
- We utilize scheduling tools
- We automate the repetitive task
- We utilize social media analytics
- We conduct social media audit
- Knowing your customer personas
Content Generation and Optimization
It is a well-known fact that content marketing is the future with the advancement of internet these days. Both big and small businesses are using this technique to build brand and to grow their profiles. This is where we help you immensely.
To look into our insiders, content optimization is seen as the third important factor to help you make your content marketing campaign successful.
The following are the ways in which we can help you:
- We mention the industry leaders & influencers
- We repurpose your content
- Creating a perfect timing
- We share your content more than once
- We tailor how we share for each platform
- We also use social sharing triggers
- We visualize success
- We optimize content marketing for customers
- We optimize content marketing for social media
- We optimize content marketing for search
- We optimize content marketing for influencers
- We optimize content marketing for your business
Quality Link Building Tips & Tactics
With the use of many white hat SEO techniques we help you with quality link building to gain more engagement. If you really want to improve your website’s visibility & rankings to be on the first page of search engines, link building is a must. We help you to rank on the first page of Google with our best link building strategies.
The following are the ways in which we help you:
- We create internal linkings to improve your page authority
- Creating initial backlink by “Jacking” previous year’s link building strategies
- Through local business citations
- We build links from the trusted sites
- Creating links through content curation website
- Generating links through true social curations with a list of metaphors
- Creating infographics
- Creating testimonials
- Starting a blog
- We list your site in trustworthy directories
- Creating good guest post
- We identify your competitor’s common backlinks
- Recovering from your dead backlinks
- Finding the most relevant link building opportunities
- Through newsletter subscriptions