PPM

Digital Marketing

At Indi IT Solutions we encompass every marketing efforts that is used in businesses to leverage them in digital channels such as the search engines, social media, email and other websites. It is done to connect with current prospective customers ensuring business growth. This defines our unique digital marketing tactics. We have a spectrum of tactics under our umbrella of “digital marketing” evolving as “DIGITAL CHAMPIONS” in this global niche

What To Do with SEO?

At Indi IT Solutions, we are in charge of driving brand awareness and lead generation through all the digital channels, both free and paid, that are at a company’s disposal. We focus on different key performance indicator for every channel so that we can properly measure the company’s performance across each one.

Here are some of essential questions when you consider hiring us as your prospective digital marketers:

Content

Backlinks

Keyword

User Experience

Mobile First

Data Tables(Responsive)

Flexible Images

Media Query

Verification (google My Business Verification)

Rating and Reviews

Creating Local Buzz

Indepth overview of your business on google

Minification & Rendoring

Page size reduction

Lazy Loading

Page Load Time Reduction

Website Error Removal

Meta Tag Creation

Ideal Keyword Research

Content Optimization

Not guaranteed in every case

High volume keywords

FB & Instagram ads as an alternative

Previous projects analysis

Weekly reports for the tasks execute

Old content samples

Content will be sent everytime for approval

Knowledge of content optimization

Implementing a definitive approach

Emphasis on your requirements

Category depends on platform

Past platform success stories

Trending/latest topics

Increasing the reach

Niche relevant promotion

Engagement

Diversion of Youtube traffic to Website & Vice Versa

Youtube optimization

Cross platform Promotion

Establishing your product as a Brand

Adwords are paid

Organic rankings are free

Adwords show instant results

Organic rankings take time

Reaching to the right audience

By promoting your main USP

Establishing you as a Brand

Implementing CRO & performing A/B testing

Utilize CTA's

Analyze competitor pages

Check Audience Behaiour

Perform A/B testing to utilzie the best pages

Negative links rank on your name

When you have negative reviews for your company

Need to show Positive side of your Business

Competitors are trying to dig your reputation

Check live Screenshots of the work being performed

We send regular reports

Check performance on Paid Tools to track progress

Get updates on demand

Why is Digital Marketing required?

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For any business in any industry, Digital Marketing can be implemented. Digital marketing involves building out buyer personas identifying the needs of your audience and creating valuable content online regardless of what your company sells.

At Indi IT SOlutions we allow marketers see accurate results in real time through digital marketing. We help you measure the ROI of pretty much any aspect of your marketing efforts.

The following are the reasons why you need to implement Digital Marketing to your business:
  • 1Leveling up in the online playing field with our digital marketing.
  • 2Cost-effectiveness compared to traditional marketing.
  • 3We deliver conversions
  • 4Help you generate better business revenues
  • 5It facilitates interaction with targeted audience
  • 6We cater to mobile consumers
  • 7We help you build your brand reputation.
  • 8We help you provide better ROI with digital marketing for your investments made for marketing.
  • 9It helps you to earn people’s trust
  • 10It entices people to take favorable action leading to conversion to leads or sales
  • 11We help you get prepared for the Internet of Things
  • 12Through digital marketing we help you ensure your business survival online.

Keyword Research

Tools and Reporting

At Indi IT Solutions we keep up to the recent trends to generate more traffic to your business through every medium available. We implement recent digital marketing practices to stand as digital champions. Over the sweeping changes to SEO, social media has played a huge role. SEO web tools and platforms are growing in their numbers and quality in addition to social media.

We ensure to distinguish between a platform which offers an integrated solution to our clients and a tool which is designed for a single task or aspect of your site marketing.
Social media, content marketing, and traditional SEO strategies are the 3 major players in this method. Tio drive business to those with excellent content, using all three techniques guarantees that the important information will get ranked quickly.

The following the 5 tools we implement to our digital marketing stactics:

ahrefs SEO Tool
ahrefs logo

Ahrefs is known for being the most recommended SEO tools present online. This forms the second to Google to generate large amount of website crawlers. This is the best tool that we use for proper SEO analysis. To help ensure that you get the best ranking ever, with the help of this tool we highlight the parts of your website that requires significant improvement. We also use this tool to determine your competitor’s backlinks to use them as your starting point. To find the most linked to content within your niche this tool is also used.

Ahrefs: SEO Keyword Tool

SEM rush Report
semrush-logo

Within our SEO community, marketing SEO tools like SEMRush tend to top all. To help you easily access your rankings and changes to them as well as new ranking opportunities, we use this tool. For Domain vs Domain analysis and to allow you easily compare your website to your competitors, we use this tool. We also help you to compare keywords and domains if you are looking for analytical reports to understand your website’s search data, traffic or even your competitors with this tool. This is anon-page SEO checker tool allowing you to easily monitor your rankings as well as find some recommendations on how to improve your website’s performance

SEMRush: Marketing SEO Tools

KWfinder Tool
KW Finder logo

To help you get the long-tail keywords that have a lower level of competition, we use SEO Keyword Tool like KWFinder. To find the best keywords and run analysis reports on backlinks and SERP (Search Engine Results Page) we use this tool. To determine your ranking while tracking your improvement based on one key metric, we use their rank tracker tool. We also get tons of new keyword ideas to help you rank your website even higher.

KWFinder: SEO Keyword Tool

Moz Tool
moz-logo

We as an expert in this platform use SEO Software Moz. Despite of Google’s regular algorithm changes, Moz is always up to date. We use Moz as a full-service powerhouse irrespective of whether whether we are looking for keyword recommendations or a site crawl. We help you get great insights into how your website is performing and how you can improve it with the complete insights.

Moz: SEO Software

How Does SEO Work?

01

Search Engine Optimization (SEO)

Sites that are user friendly, search engines rewards them leading to their high usability. Google demonstrate user engagement favoring sites that are not only rich in keywords. When a visitor stay on your site longer, your SEO ranking improves.

The following are the ways in which we use our SEO services to improve your rankings:

  • Using high quality relevant content
  • Improving your page load speed
  • Optimizing images
  • Including good header tags
  • Creating outbound links
  • Using different multimedia
  • Identifying broken links
  • Improving readability
  • Improving layout and formatting
  • Creating an unique Contact Us Page
  • Improve site architecture and navigation
  • Mobile optimization
  • Social media sharing
Search Engine Optimization
SEM
02

Search Engine Marketing (SEM)

Through SEM we practice marketing a business through paid advertisements that appear on search engine results page. Here our advertisers bid on keywords that users of services such as Google and Bing might enter when looking for certain products or services giving the advertiser the opportunity for their ads to appear alongside results for those search queries.

These adds also known as Pay-Per-Click come in their variety of formats. These adds allow consumers to see the important information at-a-glance such as the price and the reviews.
Our advertisers helps to put your ads in front of the motivated customers who are ready to buy at the precise moment when they are ready to make a purchase.

So, how do we help you?

  • We create instant brand awareness in Search Engines
  • We help generate revenues quickly
  • We reach people in the right place & time
  • We help reinforce Name Recognition
  • We help you reach your prime target
  • We give you a competitive advantage
  • It is less expensive compared to traditional advertising
03

Website Strategy for Digital Marketing

At Indi IT Solutions we help to create a strong website strategy to lay a foundation for your brand. For establishing strong digital marketing strategies we help businesses to have a strong website. The following are the ways in which we help you build a website strategy:

  • We help you to define what your target customer looks like
  • We establish your top 3-4 goals categorizing them on priority basis
  • We help determine your branding strategy
  • We create a sitemap with your goals in mind
  • We research keywords that are there in your industry that customers search for
  • We write copy that gives you great on-page seo
  • We build a professional looking and functioning website on all devices
  • We create web pages as landing pages
  • We create analytical strategy
  • We perform best site speed test
Digital Marketing
Marketing Strategies
04

Integrated Online Marketing Strategies

We strive to amplify your marketing with integrated online marketing strategies to help create your brand recognition. An integrated marketing strategy gives you more reach and help you convey your message in a more effective way through multiple channels. We help you leverage your business creating a cutting edge of technology/innovation so that you do not feel to be lagging behind.

So, how do we help you here?

  • We have an in-depth understanding of how marketing fits within the organization.
  • We identify the problem statement and the meaningful goals the marketing teams can impact
  • We develop a methodology for identifying appropriate marketing channels/activities to invest in.
  • We develop core business objectives for the specific channels you would invest in
  • For all the marketing activities we put together a brief and an efficient/integrated workflow process.
  • We report and reassess results expanding or reallocating resources as needed.
05

Pay Per Click Advertising

To look into how we help you with Pay-Per-Click advertising it is important that you understand this type of advertising and how it can fit to your overall successful marketing strategy. This is a form of advertising in which you set a budget for your ads on a given platform such as Google or Facebook.

In your business’s broader online marketing campaign PPC can play the most vital role. To directly address your competitors, break into new geographic markets it can be useful for specialized, time-sensitive campaigns.

How do we help you through PPC? We involve a variety of platforms and mediums to advertise PPC in a broad category. We employ them to Google Ads and Social Media Advertisements.

  • Google PPC Ads
  • Search Ads
  • Local Search Ads
  • Display Network
  • Pre-Roll Ads
  • Remarketing and retargeting
  • Social PPC Ads
  • Facebook & Instagram Ads
  • LinkedIn Ads

How do you get the most rewards through PPC?

  • We create goals for your PPC campaigns
  • We establish an easy-to-use campaign structure
  • We ditch the default settings
  • We understand the factors of your success
PPC
Social Media Marketing
06

Social Media Management

To help you develop a relationship with us the brand should be able to utilize social channels. We help your brand to become engaging through postings and sharing constantly. The following are ways in which we help you with your social media management.

It is immense when it comes to the business potential of social networks. To drive objectives across the marketing funnel from raising brand awareness to increase store visits, brands can leverage social media platforms to successfully drive their objectives.

  • We focus on quality
  • To find the perfect quantity we analyze data
  • We create engaging posts
  • We utilize scheduling tools
  • We automate the repetitive task
  • We utilize social media analytics
  • We conduct social media audit
  • Knowing your customer personas
07

Content Generation and Optimization

It is a well-known fact that content marketing is the future with the advancement of internet these days. Both big and small businesses are using this technique to build brand and to grow their profiles. This is where we help you immensely.

To look into our insiders, content optimization is seen as the third important factor to help you make your content marketing campaign successful.

The following are the ways in which we can help you:

  • We mention the industry leaders & influencers
  • We repurpose your content
  • Creating a perfect timing
  • We share your content more than once
  • We tailor how we share for each platform
  • We also use social sharing triggers
  • We visualize success
  • We optimize content marketing for customers
  • We optimize content marketing for social media
  • We optimize content marketing for search
  • We optimize content marketing for influencers
  • We optimize content marketing for your business
Content Marketing
Link Building
08

Quality Link Building Tips & Tactics

With the use of many white hat SEO techniques we help you with quality link building to gain more engagement. If you really want to improve your website’s visibility & rankings to be on the first page of search engines, link building is a must. We help you to rank on the first page of Google with our best link building strategies.

The following are the ways in which we help you:

  • We create internal linkings to improve your page authority
  • Creating initial backlink by “Jacking” previous year’s link building strategies
  • Through local business citations
  • We build links from the trusted sites
  • Creating links through content curation website
  • Generating links through true social curations with a list of metaphors
  • Creating infographics
  • Creating testimonials
  • Starting a blog
  • We list your site in trustworthy directories
  • Creating good guest post
  • We identify your competitor’s common backlinks
  • Recovering from your dead backlinks
  • Finding the most relevant link building opportunities
  • Through newsletter subscriptions

Affordable SEO Packages for
Corporate and Small Businesses

Starter

600

Price Per Month

Value

1500

Price Per Month

Booster

2250

Price Per Month

Features Starter Value Booster
In Depth Keyword research 10 20 30
Keywords Optimization 6 12 18
Keyword ranking 3 6 9
Features Starter Value Booster
Content Research & Writing Yes Yes Yes
Words/Month 1500 2500 4000
Features Starter Value Booster
Social Profiles Management 2 3 4
Social Media Sharing/week 3 6 9
Graphics Development/Month 4 6 8